Welcome to SCC
We invest in innovative sports startups, enables performance technologies, and strengthens infrastructure through scalable solutions that enhance well-being and performance across the ecosystem.
SCC is a Saudi-based investment firm committed to shaping the future of the sports industry through strategic investments, innovation-driven ventures, and long-term partnerships. Positioned at the intersection of capital, culture, and community, SCC supports the advancement of the sports sector in alignment with national ambitions - all while contributing to a healthier and more active society.
Vision
To be the leading investment firm that nurtures and scales transformative sports ventures delivering exceptional value and advancing the future of the sports industry in Saudi Arabia and beyond.
Mission
To invest in and partner with high-potential sports startups and companies that promote well-being, healthy lifestyles, and performance. Our focus spans innovation, longevity, rejuvenation, fitness, and technologies that elevate quality of life and support the development of the broader sports ecosystem in Saudi Arabia contributing to a healthier and more active society.
Our Core Values
Foster a culture of excellence, innovation, and responsibility, ensuring long-term success.
Excellence
Committed to setting new standards in sports investment by consistently identifying and supporting ventures that deliver exceptional performance and long-term value.
Innovation
Driving the adoption of transformative technologies, business models, and experiences that redefine how sports are played, consumed, and accessed.
Partnership
Building strong, trust-based relationships with entrepreneurs, operators, and strategic allies to unlock value and accelerate growth across the ecosystem.
Sustainable Growth
Backing scalable ventures that are built for resilience, positive impact, and meaningful contribution to the economy and society while maintaining long-term success.
Legacy
Creating a lasting and meaningful impact on the sports sector by strengthening infrastructure, enhancing performance, and promoting a healthier lifestyle.
Responsibility
Upholding the highest standards of ethical investment and contributing positively to the well-being of communities.