Welcome to SCC
Sport Companies Company “SCC” is an investment firm founded to capitalize on the dynamic growth and strategic transformation of the sports industry in Saudi Arabia.
Investment Wallet
SCC Investment Firm focuses exclusively on the sports industry, investing in businesses that are directly connected to sports and its broader ecosystem. Our investment strategy is structured around six key areas, which define the scope and direction of our capital allocation.
1. Sports Technology and Innovation
Enhancing athlete performance, operations, and fan engagement through advanced platforms and digital solutions.
2. Fitness, Wellness, and Healthy Lifestyle
Investing in ventures that promote longevity, rejuvenation, and community well-being.
3. Media, Content, and Fan Engagement
Supporting platforms for OTT broadcasting, immersive fan experiences, and digital storytelling.
4. Sports Apparel, Equipment, and Accessories
Backing brands and products that integrate performance, fashion, and functionality.
5. Youth Sports and Grassroots Development
Building programs and infrastructure that develop talent and expand access to sport at the community level.
6. Sports Tourism and Major Events
Leveraging global tournaments and events to promote economic activity and international visibility.